Cover Image

Systematic new product development /

Show other versions (1)
Bibliographic Details
Main Author: Douglas, Gordon
Other Authors: Kemp, Philip, 1943-, Cook, Jeremy
Format: Book
Language:English
Published: New York : Wiley, 1978.
Subjects:
New products.
Marketing.
Diversification in industry.
Description
Item Description:"A Halsted Press book."
Includes index.
Physical Description:vii, 173 pages, 5 unnumbered leaves of plates : illustrations ; 23 cm.
ISBN:0470263288