Cover Image

Managing the marketing research function /

Bibliographic Details
Main Author: Adler, Lee
Other Authors: Mayer, Charles S.
Format: Book
Language:English
Published: Chicago : American Marketing Association, [1977]
Series:Monographs series (American Marketing Association) ; 5.
Subjects:
Marketing research.
Description
Physical Description:172 pages ; 23 cm.
Bibliography:Bibliography: pages 170-172.
ISBN:0877570825