APA (7th ed.) Citation

Adler, L., & Mayer, C. S. (1977). Managing the marketing research function. American Marketing Association.

Chicago Style (17th ed.) Citation

Adler, Lee, and Charles S. Mayer. Managing the Marketing Research Function. Chicago: American Marketing Association, 1977.

MLA (9th ed.) Citation

Adler, Lee, and Charles S. Mayer. Managing the Marketing Research Function. American Marketing Association, 1977.

Warning: These citations may not always be 100% accurate.