Changing marketing strategies in a new economy /

Bibliographic Details

Corporate Author:	New York University. College of Business and Public Administration
Other Authors:	Backman, Jules, 1910-1982, Czepiel, John A.
Format:	Book
Language:	English
Published:	Indianapolis : Bobbs-Merrill, [1977]
Series:	Key issues lecture series.
Subjects:	Marketing.