Cover Image

Multivariate methods for market and survey research /

Bibliographic Details
Corporate Author: American Marketing Association
Other Authors: Sheth, Jagdish N.
Format: Book
Language:English
Published: Chicago : American Marketing Association, [1977]
Subjects:
Marketing research > Statistical methods.
Multivariate analysis.
Description
Item Description:"An outgrowth of a workshop on multivariate methods organized ... at the University of Chicago under the sponsorship of the American Marketing Association."
Includes index.
Physical Description:ix, 388 pages ; 24 cm.
Bibliography:Bibliography: pages 339-378.
ISBN:0877570817 :