APA (7th ed.) Citation

American Marketing Association & Hlavacek, J. D. (1981). Industrial marketing perspectives: A reader. American Marketing Association.

Chicago Style (17th ed.) Citation

American Marketing Association and James D. Hlavacek. Industrial Marketing Perspectives: A Reader. Chicago, Ill.: American Marketing Association, 1981.

MLA (9th ed.) Citation

American Marketing Association and James D. Hlavacek. Industrial Marketing Perspectives: A Reader. American Marketing Association, 1981.

Warning: These citations may not always be 100% accurate.