Marketing expansion in a shrinking world : 1978 business proceedings /

Bibliographic Details
Other Authors: Gelb, Betsy D., 1935-
Format: Book
Language:English
Published: Chicago : American Marketing Association, [1978]
Series:Series (American Marketing Association) ; no. 42.
Subjects:
Description
Physical Description:v, 123 pages ; 28 cm.
Bibliography:Includes bibliographies and index.
ISBN:0877571104