Contemporary cases in consumer behavior /

Bibliographic Details
Main Author:	Blackwell, Roger D.
Other Authors:	Engel, James F., Talarzyk, W. Wayne
Format:	Book
Language:	English
Published:	Hinsdale, Ill. : Dryden Press, [1977]
Subjects:	Consumers > Case studies. Marketing research > Case studies.

Description
Physical Description:	xviii, 407 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references.
ISBN:	0030169615