APA (7th ed.) Citation

Blackwell, R. D., Engel, J. F., & Talarzyk, W. W. (1977). Contemporary cases in consumer behavior. Dryden Press.

Chicago Style (17th ed.) Citation

Blackwell, Roger D., James F. Engel, and W. Wayne Talarzyk. Contemporary Cases in Consumer Behavior. Hinsdale, Ill.: Dryden Press, 1977.

MLA (9th ed.) Citation

Blackwell, Roger D., et al. Contemporary Cases in Consumer Behavior. Dryden Press, 1977.