APA (7th ed.) Citation

Kince, E. (1982). Visual puns in design: The pun used as a communications tool. Watson-Guptill.

Chicago Style (17th ed.) Citation

Kince, Eli. Visual Puns in Design: The Pun Used as a Communications Tool. New York: Watson-Guptill, 1982.

MLA (9th ed.) Citation

Kince, Eli. Visual Puns in Design: The Pun Used as a Communications Tool. Watson-Guptill, 1982.