Cover Image

Brand management : planning and control /

Bibliographic Details
Main Author: Bureau, J. R.
Format: Book
Language:English
Published: London : Macmillan Press, 1981.
Series:Macmillan studies in marketing management.
Subjects:
Product management.
Marketing > Management.
Description
Item Description:Includes index.
Physical Description:xiii, 250 pages : illustrations ; 23 cm.
Bibliography:Bibliography: pages [244]-245.
ISBN:0333319028