APA (7th ed.) Citation

Bureau, J. R. (1981). Brand management: Planning and control. Macmillan Press.

Chicago Style (17th ed.) Citation

Bureau, J. R. Brand Management: Planning and Control. London: Macmillan Press, 1981.

MLA (9th ed.) Citation

Bureau, J. R. Brand Management: Planning and Control. Macmillan Press, 1981.