Marketing research : information for decision making /

Bibliographic Details
Main Author:	Cox, Eli P.
Format:	Book
Language:	English
Published:	New York : Harper & Row, [1979]
Subjects:	Marketing research. Marketing > Management. Marketing > Management > Case studies.

Description
Item Description:	Includes bibliographical references and index.
Physical Description:	xviii, 437 pages : illustrations, forms ; 24 cm.
ISBN:	0912212144