Making TV pay off : a retailer's guide to television advertising /

Bibliographic Details
Main Author:	Abrahams, Howard P.
Format:	Book
Language:	English
Published:	New York : Fairchild Publications, [1975]
Subjects:	Advertising > Television broadcasting. Television advertising. Sales promotion.

Description
Physical Description:	143 pages : illustrations ; 28 cm.
ISBN:	0870051407