APA (7th ed.) Citation

Ocko, J. Y. (1977). Retail advertising copy: The how, the what, the why (Rev. ed.). Sales Promotion Division, National Retail Merchants Association.

Chicago Style (17th ed.) Citation

Ocko, Judy Young. Retail Advertising Copy: The How, the What, the Why. Rev. ed. New York: Sales Promotion Division, National Retail Merchants Association, 1977.

MLA (9th ed.) Citation

Ocko, Judy Young. Retail Advertising Copy: The How, the What, the Why. Rev. ed. Sales Promotion Division, National Retail Merchants Association, 1977.