Marketing and society ; text and cases /

Bibliographic Details
Main Author: Gist, Ronald R.
Format: Book
Language:English
Published: Hinsdale, Ill. : Dryden Press, [1974]
Edition:[2d ed.].
Series:Dryden Press series in marketing.
Dryden Press editors series in marketing.
Subjects:
Description
Physical Description:xviii, 683 pages : illustrations ; 25 cm.
Bibliography:Bibliographical footnotes.
ISBN:0030892279