Fundamentals of modern marketing /

Bibliographic Details
Main Author: Cundiff, Edward W.
Other Authors: Still, Richard Ralph, 1921-, Govoni, Norman A. P.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1973]
Subjects:
Description
Physical Description:xii, 419 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references.
ISBN:0133412067