APA (7th ed.) Citation

Cundiff, E. W., Still, R. R., & Govoni, N. A. P. (1973). Fundamentals of modern marketing. Prentice-Hall.

Chicago Style (17th ed.) Citation

Cundiff, Edward W., Richard Ralph Still, and Norman A. P. Govoni. Fundamentals of Modern Marketing. Englewood Cliffs, N.J.: Prentice-Hall, 1973.

MLA (9th ed.) Citation

Cundiff, Edward W., et al. Fundamentals of Modern Marketing. Prentice-Hall, 1973.