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Problems in marketing /

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Bibliographic Details
Other Authors: Star, Steven H., McNair, Malcolm P. (Malcolm Perrine), 1894-1985
Format: Book
Language:English
Published: New York : McGraw-Hill, [1977]
Edition:5th ed.
Series:McGraw-Hill series in marketing.
Subjects:
Marketing > Case studies.
Marketing > Management > Case studies.
Description
Item Description:First-2d edition by M. P. McNair and others.
Physical Description:xii, 851 pages : illustrations ; 25 cm.
ISBN:0070608350