Health care marketing management : a case approach /

Bibliographic Details
Main Author:	Cooper, Philip D., 1942-
Other Authors:	Robinson, Larry M.
Format:	Book
Language:	English
Published:	Rockville, Md. : Aspen Systems Corp., 1982.
Series:	An Aspen publication
Subjects:	Medical care > Marketing > Case studies. Marketing > Management > Case studies. Health Resources > case studies. Marketing of Health Services > case studies.

Description
Physical Description:	xii, 361 pages : illustrations, maps ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0894433946