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Marketing research /

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Bibliographic Details
Other Authors: Luck, David Johnston
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1982]
Edition:6th ed.
Subjects:
Marketing research.
Description
Item Description:Includes indexes.
Physical Description:xviii, 616 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 591-599.
ISBN:0135576520