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Market testing consumer products ; a symposium.

Bibliographic Details
Corporate Author: National Industrial Conference Board. Division of Business Practices
Format: Book
Language:English
Published: [New York] : [National Industrial Conference Board], [1967]
Series:Experiences in marketing management ; no. 12.
Subjects:
Consumers' preferences.
Marketing research.
Description
Item Description:"A conference report from the Conference Board."
Physical Description:196 pages : illustrations ; 23 cm.