The dynamics of marketing : current happenings in the marketplace /

Bibliographic Details
Main Author:	Hoel, Robert F.
Format:	Book
Language:	English
Published:	New York : Harper & Row, [1982]
Subjects:	Marketing. Marketing > Management.

Description
Physical Description:	xiii, 239 pages : illustrations ; 28 cm.
Bibliography:	Includes bibliographical references.
ISBN:	0060428481