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Promotion: persuasive communication in marketing /

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Bibliographic Details
Main Author: Tillman, Rollie
Other Authors: Kirkpatrick, Charles Atkinson
Format: Book
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1972.
Edition:Rev. ed.
Subjects:
Sales promotion.
Description
Physical Description:xi, 536 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references.