Fundamentals of marketing

Bibliographic Details
Main Author: Stanton, William J.
Format: Book
Language:English
Published: New York, McGraw-Hill [1975]
New York : McGraw-Hill, [1975]
Edition:4th ed.
Subjects:
Description
Physical Description:xvii, 752 pages illustrations 24 cm
Bibliography:Includes bibliographical references.
ISBN:0070608628