Consumer research and corrective advertising : a new approach /

Bibliographic Details
Main Author:	Wilkie, William L.
Corporate Author:	Marketing Science Institute
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1973.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Corrective advertising > United States. Consumers.

Description
Physical Description:	36 pages ; 28 cm.
Bibliography:	Includes bibliographical references.