Launching new products in competitive markets /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
[1973]
|
| Subjects: |
| Item Description: | "A Halsted Press book." |
|---|---|
| Physical Description: | vi, 184 pages : illustrations ; 25 cm. |
| ISBN: | 047079528X |