APA (7th ed.) Citation

Skinner, R. N. (1973). Launching new products in competitive markets. Wiley.

Chicago Style (17th ed.) Citation

Skinner, Richard N. Launching New Products in Competitive Markets. New York: Wiley, 1973.

MLA (9th ed.) Citation

Skinner, Richard N. Launching New Products in Competitive Markets. Wiley, 1973.