International marketing.

Bibliographic Details
Main Author: Terpstra, Vern
Format: Book
Language:English
Published: New York : Holt, Rinehart and Winston, [1972]
Series:Holt, Rinehart and Winston marketing series.
Subjects:
Description
Physical Description:xxiv, 517 pages ; 25 cm.
Bibliography:Includes bibliographies.
ISBN:0030856191