International marketing /

Bibliographic Details
Main Author: Cateora, Philip R.
Other Authors: Hess, John Milton, 1929-
Format: Book
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1971.
Edition:Rev. ed.
Subjects:
Description
Physical Description:xv, 934 pages : illustrations, maps. ; 24 cm.
Bibliography:Bibliography: pages 903-909.