Fortune. (1953). Why do people buy?: A close look at selling, the great unsolved problem of American busiess. McGraw-Hill.
Chicago Style (17th ed.) CitationFortune. Why Do People Buy?: A Close Look at Selling, the Great Unsolved Problem of American Busiess. New York: McGraw-Hill, 1953.
MLA (9th ed.) CitationFortune. Why Do People Buy?: A Close Look at Selling, the Great Unsolved Problem of American Busiess. McGraw-Hill, 1953.
Warning: These citations may not always be 100% accurate.