Industrial buying and creative marketing /

Bibliographic Details
Main Author:	Robinson, Patrick J.
Corporate Author:	Marketing Science Institute
Other Authors:	Faris, Charles W., Wind, Yoram
Format:	Book
Language:	English
Published:	Boston : Allyn & Bacon, [1967]
Series:	Marketing Science Institute series.
Subjects:	Industrial procurement. Marketing > Management.

Description
Physical Description:	xviii, 288 pages : illustrations ; 24 cm.
Bibliography:	Bibliography: pages 221-280.