Cover Image

Introduction to marketing: an administrative approach /

Bibliographic Details
Main Author: Lipson, Harry A. (Harry Aaron), 1919-2006
Other Authors: Darling, John R.
Format: Book
Language:English
Published: New York : Wiley, [1971]
Series:Wiley marketing series.
Subjects:
Marketing.
Description
Physical Description:xxiii, 848 pages : color illustrations, color map. ; 24 cm.
Bibliography:Includes bibliographies.
ISBN:047154096X