Cover Image

Marketing for business growth.

Bibliographic Details
Main Author: Levitt, Theodore, 1925-2006
Format: Book
Language:English
Published: New York : McGraw-Hill, [1974]
Edition:[2d ed.].
Subjects:
Marketing.
Description
Item Description:First edition published in 1969 under the title: The marketing mode.
Physical Description:x, 266 pages ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0070374155