APA (7th ed.) Citation

Levitt, T. (1962). Innovation in marketing, new perspectives for profit and growth. McGraw-Hill.

Chicago Style (17th ed.) Citation

Levitt, Theodore. Innovation in Marketing, New Perspectives for Profit and Growth. New York: McGraw-Hill, 1962.

MLA (9th ed.) Citation

Levitt, Theodore. Innovation in Marketing, New Perspectives for Profit and Growth. McGraw-Hill, 1962.

Warning: These citations may not always be 100% accurate.