Management in marketing ; text and cases /

Bibliographic Details
Main Author:	Lazo, Hector, 1899-1965
Other Authors:	Corbin, Arnold
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, 1961.
Series:	McGraw-Hill series in marketing and advertising.
Subjects:	Marketing. Marketing > Case studies.

Description
Physical Description:	657 pages : illustrations ; 24 cm.