Cover Image

Social marketing: perspectives and viewpoints /

Bibliographic Details
Main Author: Lazer, William
Other Authors: Kelley, Eugene J.
Format: Book
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1973.
Subjects:
Marketing > Social aspects.
Marketing.
Description
Physical Description:xiii, 505 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographies.
ISBN:0256002843