APA (7th ed.) Citation

Lazer, W., & Kelley, E. J. (1973). Social marketing: Perspectives and viewpoints. R. D. Irwin.

Chicago Style (17th ed.) Citation

Lazer, William, and Eugene J. Kelley. Social Marketing: Perspectives and Viewpoints. Homewood, Ill.: R. D. Irwin, 1973.

MLA (9th ed.) Citation

Lazer, William, and Eugene J. Kelley. Social Marketing: Perspectives and Viewpoints. R. D. Irwin, 1973.