Cover Image

Marketing management ; a systems perspective.

Bibliographic Details
Main Author: Lazer, William
Format: Book
Language:English
Published: New York : Wiley, [1971]
Series:Wiley marketing series.
Subjects:
Marketing.
Description
Physical Description:xiv, 720 pages : illustrations (part color) ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0471519855