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Interdisciplinary contributions to marketing management /

Bibliographic Details
Main Author:	Lazer, William
Other Authors:	Kelley, Eugene J.
Format:	Book
Language:	English
Published:	East Lansing : Bureau of Business and Economic Research. College of Business and Public Service, Michigan State University, 1959.
Series:	Marketing and transportation paper ; no. 5.
Subjects:	Marketing.

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