APA (7th ed.) Citation

Kurtz, D. L. (1972). Marketing: concepts, issues, and viewpoints: Selected readings. D. H. Mark Publications of General Learning Press.

Chicago Style (17th ed.) Citation

Kurtz, David L. Marketing: Concepts, Issues, and Viewpoints: Selected Readings. [Morristown, N.J.]: D. H. Mark Publications of General Learning Press, 1972.

MLA (9th ed.) Citation

Kurtz, David L. Marketing: Concepts, Issues, and Viewpoints: Selected Readings. D. H. Mark Publications of General Learning Press, 1972.