Perspectives in marketing theory /

Bibliographic Details
Main Author:	Kernan, Jerome B.
Other Authors:	Sommers, Montrose S.
Format:	Book
Language:	English
Published:	New York : Appleton-Century-Crofts, [1968]
Subjects:	Marketing.

Description
Physical Description:	xv, 462 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographies.