Marketing theory /

Marketing theory : evolution and evaluation /
by: Sheth, Jagdish N.
Published: (1988)

Marketing theory : distinguished contributions /
Published: (1984)

Theory in marketing ; selected essays /
by: Cox, Reavis, 1900-1992
Published: (1950)

Development of marketing theory.
by: Schwartz, George
Published: (1963)

Marketing theory and metatheory.
by: Bartels, Robert, 1913-
Published: (1970)

Perspectives in marketing theory /
by: Kernan, Jerome B.
Published: (1968)

Marketing: theory and application /
by: Wentz, Walter B.
Published: (1970)

Modern marketing theory : critical issues in the philosophy of marketing science /
by: Hunt, Shelby D.
Published: (1991)

Theory construction in marketing : some thoughts on thinking /
by: Zaltman, Gerald
Published: (1982)

The meaning and sources of marketing theory.
by: Halbert, Michael
Published: (1965)

Theory in marketing: second series /
by: Cox, Reavis, 1900-1992
Published: (1964)

Marketing management ; analysis and decision.
by: Howard, John A.
Published: (1957)

Exotic visions in marketing theory and practice /
by: Walle, Alf H.
Published: (2002)

The theory of market area /
by: Guo, Kunmo
Published: (1997)

Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt /
Published: (1979)

Marketing management : analysis and planning / by John H. Howard.
by: Howard, John A.
Published: (1963)

Theories for marketing systems analysis ; selected readings /
by: Fisk, George, 1922-
Published: (1967)

The SAGE handbook of marketing theory /
Published: (2009)

Quantitative marketing and marketing management : marketing models and methods in theory and practice /
Published: (2012)

Modern marketing thought /
by: Westing, J. Howard (John Howard), 1911-
Published: (1969)

Modern marketing thought /
by: Westing, J. Howard (John Howard), 1911-
Published: (1964)

Modern marketing thought /
by: Westing, J. Howard (John Howard), 1911-
Published: (1975)

Principles of marketing /
by: Maynard, Harold Howard
Published: (1927)

Theory of the firm: resource allocation in a market economy /
by: Cohen, Kalman J.
Published: (1965)

Marketing management; operating, strategic, and administrative /
by: Howard, John A.
Published: (1973)

Marketing: executive and buyer behavior.
by: Howard, John A.
Published: (1963)

The art and science of marketing : marketing for marketing managers /
by: Dowling, Grahame R. (Grahame Robert)
Published: (2004)

Marketing audit : translating marketing theory into practice /
by: McDonald, Malcolm
Published: (1991)

Marketing ; an environmental approach /
by: Kerr, John R.
Published: (1974)

Principles of marketing /
by: Maynard, Harold Howard, 1889-1957
Published: (1946)

Principles of marketing /
by: Maynard, Harold Howard, 1889-1957
Published: (1932)

Principles of marketing /
by: Maynard, Harold Howard, 1889-1957
Published: (1952)

Consumer behavior in marketing strategy /
by: Howard, John A.
Published: (1989)

The fundamentals and practice of marketing /
by: Wilmshurst, John
Published: (1984)

Marketing in the West /
by: Engle, Nathanael H. (Nathanael Howard), 1893-
Published: (1946)

Marketing /
by: Hasty, Ronald W.
Published: (1975)