APA (7th ed.) Citation

Heiskell, A. (1958). The role of marketing research in today's business management. Bureau of Business and Economic Research, College of Business and Public Service, Michigan State University.

Chicago Style (17th ed.) Citation

Heiskell, Andrew. The Role of Marketing Research in Today's Business Management. East Lansing: Bureau of Business and Economic Research, College of Business and Public Service, Michigan State University, 1958.

MLA (9th ed.) Citation

Heiskell, Andrew. The Role of Marketing Research in Today's Business Management. Bureau of Business and Economic Research, College of Business and Public Service, Michigan State University, 1958.