APA (7th ed.) Citation

Heidingsfield, M. S., & Eby, F. H. (1962). Marketing and business research. Holt, Rinehart and Winston.

Chicago Style (17th ed.) Citation

Heidingsfield, Myron Samuel, and Frank H. Eby. Marketing and Business Research. New York: Holt, Rinehart and Winston, 1962.

MLA (9th ed.) Citation

Heidingsfield, Myron Samuel, and Frank H. Eby. Marketing and Business Research. Holt, Rinehart and Winston, 1962.