Marketing: text, techniques, and cases /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
R.D. Irwin,
1967.
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| Edition: | 3d ed. |
| Subjects: |
| Item Description: | First-2d edition published under title: Marketing: text, cases, and readings. |
|---|---|
| Physical Description: | xiii, 1024 pages : illustrations ; 24 cm. |
| Bibliography: | Bibliographical footnotes. |