APA (7th ed.) Citation

Hansen, H. L. (1967). Marketing: Text, techniques, and cases (3d ed.). R.D. Irwin.

Chicago Style (17th ed.) Citation

Hansen, Harry L. Marketing: Text, Techniques, and Cases. 3d ed. Homewood, Ill.: R.D. Irwin, 1967.

MLA (9th ed.) Citation

Hansen, Harry L. Marketing: Text, Techniques, and Cases. 3d ed. R.D. Irwin, 1967.