The meaning and sources of marketing theory.

Data sources for business and market analysis /
by: Frank, Nathalie D., 1918-
Published: (1969)

Marketing theory /
by: Howard, John A.
Published: (1965)

Data sources for business and market analysis /
by: Frank, Nathalie D., 1918-
Published: (1983)

Marketing theory : evolution and evaluation /
by: Sheth, Jagdish N.
Published: (1988)

Marketing theory : distinguished contributions /
Published: (1984)

Theory in marketing ; selected essays /
by: Cox, Reavis, 1900-1992
Published: (1950)

Marketing as a means to achieve organizational ends /
by: Morris, David Joseph
Published: (1988)

Development of marketing theory.
by: Schwartz, George
Published: (1963)

Marketing theory and metatheory.
by: Bartels, Robert, 1913-
Published: (1970)

Perspectives in marketing theory /
by: Kernan, Jerome B.
Published: (1968)

Marketing: theory and application /
by: Wentz, Walter B.
Published: (1970)

Modern marketing theory : critical issues in the philosophy of marketing science /
by: Hunt, Shelby D.
Published: (1991)

Theory construction in marketing : some thoughts on thinking /
by: Zaltman, Gerald
Published: (1982)

Theory in marketing: second series /
by: Cox, Reavis, 1900-1992
Published: (1964)

Exotic visions in marketing theory and practice /
by: Walle, Alf H.
Published: (2002)

The theory of market area /
by: Guo, Kunmo
Published: (1997)

Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt /
Published: (1979)

Theories for marketing systems analysis ; selected readings /
by: Fisk, George, 1922-
Published: (1967)

The SAGE handbook of marketing theory /
Published: (2009)

Quantitative marketing and marketing management : marketing models and methods in theory and practice /
Published: (2012)

Theory of the firm: resource allocation in a market economy /
by: Cohen, Kalman J.
Published: (1965)

The art and science of marketing : marketing for marketing managers /
by: Dowling, Grahame R. (Grahame Robert)
Published: (2004)

Marketing audit : translating marketing theory into practice /
by: McDonald, Malcolm
Published: (1991)

Marketing know-how : your guide to the best marketing tools and sources /
by: Francese, Peter K.
Published: (1996)

The marketing accountability imperative : driving superior returns on marketing investments /
by: Dunn, Michael (Michael Edward)
Published: (2009)

Marketing and economic performance : meaning and measurement /
by: Buzzell, Robert D. (Robert Dow), 1933-
Published: (1972)

Branding that means business : how to build enduring bonds between brands, consumers and markets /
by: Johnson, Matt A., 1985-, et al.
Published: (2022)

Marketing /
by: Hasty, Ronald W.
Published: (1975)

Marketing /
by: Mandell, Maurice I.
Published: (1981)

Marketing /
Published: (1993)

Marketing /
by: Rosenberg, Larry J.
Published: (1977)

Marketing and marketing education: partners or parasites? /
by: Buzzell, Robert D. (Robert Dow), 1933-
Published: (1972)

Managerial marketing : perspectives and viewpoints; a source book /
by: Kelley, Eugene J.
Published: (1967)

Marketing : real people, real choices /
by: Solomon, Michael R.
Published: (2006)

Marketing /
Published: (1993)

Marketing /
Published: (1993)