APA (7th ed.) Citation

Greensted, C. S., Jardine, A. K. S., & Macfarlane, J. D. (1974). Essentials of statistics in marketing. Wiley.

Chicago Style (17th ed.) Citation

Greensted, C. S., A. K. S. Jardine, and J. D. Macfarlane. Essentials of Statistics in Marketing. New York: Wiley, 1974.

MLA (9th ed.) Citation

Greensted, C. S., et al. Essentials of Statistics in Marketing. Wiley, 1974.