Controversy and dialogue in marketing /

Bibliographic Details
Main Author: Goble, Ross Lawrence
Other Authors: Shaw, Roy Thomas, 1916-
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1974]
Subjects:
Description
Physical Description:xvi, 432 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references.
ISBN:0131723200